You have something important to say. What you do helps people. Your website needs to meet visitors on the device they use, educate and guide them along the right path.
A website without a plan is like making cookies from scratch without a recipe. Understanding your “why” and what you want visitors to do will ensure you build a website that will attract and keep people on your site. Your website strategist will work with you to develop an effective plan that entices visitors to do what you want them to.
How your website looks is secondary to how it works. User experience is elevated when a website immediately provides visitors with the information they came to get. You begin building loyalty when your website is useable on a visitors device and when there’s a clear path for the user to follow to find what they want. Proper layout of your website and organization of your information will give the user a successful experience.
Design goes hand in hand with user experience. Once layout and organization have been ironed out, deciding how your website looks and feels is the next step. This is accomplished by determining color schemes, images, text styles and more. Having a good design is the icing on the cake. It encourages visitors to stay longer and keeps them coming back for more.
Your content, optimized for search engines and delivered in a way that appeals to your visitor, is what sets you apart from your competition. It’s important that you work with a partner who can guide you on how to compile content that will draw visitors in and walk them through to the next step. Your website strategist will work with you to determine what makes good content and how it should be presented to your visitors.
Whether you choose a custom design or a high quality StudioPress template, your website will be developed on a powerful platform called Wordpress. Also, standards set forth by the World Wide Web Consortium (W3C) are adhered to, ensuring your website is usable on most browsers and mobile devices.
Website Management takes the worry off your plate. You’ll never have to worry about website crashes, security breeches or updates. Packages include services such as updates, backups, security, and more.
Keeping your website up to date is important, but it’s not a task on which you should be spending your time. Why learn how to operate a new software program when you could be working on a new offer? Let the experts make your changes and focus your attention on what really matters, growing your business.
No website is complete without an actionable marketing plan. Your website will already be loaded with search engine optimized pages and content, but it won’t be found online without conscious effort. Plans are offered for pay per click (PPC) and search engine optimization (SEO). Your website can be found on page one with the right strategy and implementation schedule.