Pay Per Click Advertising

 

Effective Pay Per Click Strategies

Pay per click advertising doesn’t work if you don’t have the skills and experience to effectively manage an account. Stop wasting time and money on PPC and ask for help now!

 

"Pay Per Click advertising doesn’t work."

This story has been repeated so many times it’s legend in the industry, “I heard I could start a PPC campaign in 5 minutes, and I did, but a month later I’m out $10,000 and have no real new business to show for it.”

Does this sound like you?

If so, you’re not alone. Many business owners have given PPC a try only to quickly find out it’s not as easy as it’s made out to be. If you’re ready to save yourself some time and serious money, hire a professional PPC manager.

 

Pay Per Click Management

The PPC managers at Search Ad Marketing have years of experience helping thousands of businesses achieve the results they desire from their online advertising. Your account manager goes through extensive training and stays current with the most recent enhancements of PPC programs. Something clients say they don’t have the time or patience to do themselves.

 

Working with a Dedicated Account Manager Looks Like This:

Every detail of your online advertising campaign is managed from creation to ongoing optimization. You will receive:
Ongoing Keyword Research

  • Competitive Research
  • Breaking Out Targeted Campaigns and AdGroups
  • Split Testing of New Ads
  • Effective Bid Management
  • Elimination of Wasted Clicks and Spend
  • Monthly Reporting
  • Analytics Analysis
  • Opportunity Evaluation
  • Landing Page Recommendations
  • Conversion Optimization

The Following Steps Are Followed to Ensure You Have an Enjoyable and Profitable Experience

Step 1

Your goals are identified and clearly defined so your expectations are met without questions.

Step 2

Google Analytics and Conversion Tracking codes are added to your website to aid in tracking and accountability.

Step 3

Other advertising avenues are evaluated for effectiveness and added as your budget permits.

Step 4

Once per month you will receive a detailed performance report. In addition to the report your Dedicated Account Manager will schedule a strategy call with you to plan activity for the next month. Communication is not limited to a once per month call. You will also receive 24/7 unlimited email support.

Frequently Asked Questions

I never click on those ads, so why would I want to place my ads there?

Billions of dollars are generated annually from users clicking on the ads shown on search engines. AdWords is Googles largest profit generator. So, while you may not click the ads at the top and on the side of search results pages, millions of search engine users do.

What if my competitor finds my ads and repeatedly clicks them and wastes my budget?

That’s called click fraud and search engines offer protection for you from this type of activity.  Additionally, protection from other invalid clicks is also provided.  Google uses online filters to prevent you from being charged for clicks that are suspected to not be the result of genuine user interest.

What’s the difference between PPC and SEO?

PPC is ad placement on search engines where the advertiser is charged when ads from his/her account gets a click.  SEO is organic placement on search engines where the marketer has optimized a website so its pages appear naturally in search results.

Should I do PPC or SEO?

The short answer is BOTH.  SEO provides long term results, but once you start, you can’t stop or your competitor could beat out your organic position.  PPC provides faster results and the appearance of higher search engine position.

How do I pick my keywords?

There are many free keyword tools available that can help you discover the keywords and phrases users are entering into Google to find what you offer.  If you have an AdWords account you can access Google’s Keyword Planner.  This tool pulls data directly from AdWords giving you the most accurate data available.

Is the top position the best?

Not necessarily.  It’s the most costly and often advertisers find their sweet spot in position 3 or 4.  This means they get quality traffic that turns into profitable business.  It’s our experience that it’s usually a business owner’s ego that wants to appear in the top position despite not being the best position for performance and ROI.

Will PPC work for my business?

Highly likely.  The majority of businesses can benefit from placing ads on the Internet because it’s where people go to find information.  The nitty gritty:  Know the lifetime value of your customer.  Know how much you’re willing to spend to get that customer.   Discover how many clicks it takes to get one customer and make sure the cost of those clicks is in line with how much you’re willing to spend to acquire a new customer.  If your click costs can make you profitable, then PPC will work for your business.

How does Google AdWords work?

You create a list of keywords relevant to your business that you think people will enter in to a search engine.  You create ads that will entice users to click.  A user enters a query into the search bar that contains one of your keywords.  Your ad appears in the search results. The user clicks your ad and lands on your website.  This is where AdWords’ job ends and the job of your website begins.

AdWords delivers traffic to your site.  Your job is to have a website that gets visitors to do what you want them to.

How does AdWords determine where to place my ad?

Your ad is up for bid as if it were in an auction.  But it’s an auction where the highest bidder doesn’t necessarily win.  Google has concerns other than just cost.  Ones that reward advertisers with high quality, well organized, relevant AdWords accounts.  For example;

Business A bids $1.00 on a keyword.  Business B bids $1.50 on the same keyword. 

Business A has AdGroups that are organized into lists of closely related terms and the ads in that adgroup are relevant to the keywords in the list.

Business B has AdGroups that contain some related terms, but there are other irrelevant terms in the list and the ad does not represent the adgroup well.

Business A’s ad will be positioned higher than Business B’s ad because Google suspects that Business A will give users a better experience after they click the ad.

Why should I use Pay Per Click Advertising?

There are many reasons why you should use PPC.  Here are three:

1. It’s measurable.  You can immediately see how a keyword or ad is performing and make quality decisions on how your advertising dollar is being spent.

2. It’s scalable.  If you like how your ads are performing, simply increase your budget to send more traffic to your website.

3. It’s faster than SEO.  Ads can appear on the top of the first page of search results within minutes, rather than the months it can take for SEO results to appear.

How much does Google AdWords cost?

It depends.  If there is a lot of competition for the keywords for which you want to appear, then the costs can be high.  However, you have complete control over how much you want to spend.  Budgets are set on a day-to-day basis.  You can cap it at any amount you’re comfortable with.

Why do you talk so much about Google AdWords, aren’t there other search engines with PPC?

AdWords is talked about most because Google is the largest search engine.  In the United States, Google gets just under 70% of all search traffic.  The other search engines are worth testing as keywords are often less expensive.